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The U.S. Is World’s Largest Market for African Storytelling Content, Next Narrative Africa Fund Study Says

The U.S. Is World’s Largest Market for African Storytelling Content, Next Narrative Africa Fund Study Says

The United States is the world’s largest market for African storytelling content — accounting for 8.7% of global demand — followed by the U.K., South Africa, Canada, France, Brazil and China.

That’s among the takeaways of a study released on Thursday by the Next Narrative Africa Fund, launched in 2024 by former diplomat and lawyer Akunna Cook, who is the fund’s CEO. NNAF is a $40 million commercial content fund paired with $10 million from non-profit Venture Studio.