African storytelling, an undervalued global opportunity

Anew entertainment landscape study released by Next Narrative Africa Fund (NNAF) in partnership with Parrot Analytics reveals key data on the African audiovisual industry, positioning it as an undervalued asset class with strong global travelability. The report offers a comprehensive, first-of-its-kind analysis of audience demand, cultural trends, and market dynamics across the continent. Next, let’s take a look at some of its key takeaways. […]

The U.S. Is World’s Largest Market for African Storytelling Content, Next Narrative Africa Fund Study Says

The United States is the world’s largest market for African storytelling content — accounting for 8.7% of global demand — followed by the U.K., South Africa, Canada, France, Brazil and China. That’s among the takeaways of a study released on Thursday by the Next Narrative Africa Fund, launched in 2024 by former diplomat and lawyer Akunna Cook, who is the fund’s […]