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African storytelling, an undervalued global opportunity

African storytelling, an undervalued global opportunity

Anew entertainment landscape study released by Next Narrative Africa Fund (NNAF) in partnership with Parrot Analytics reveals key data on the African audiovisual industry, positioning it as an undervalued asset class with strong global travelability. The report offers a comprehensive, first-of-its-kind analysis of audience demand, cultural trends, and market dynamics across the continent. Next, let’s take a look at some of its key takeaways.

The study positions African and diasporan storytelling as a rapidly evolving asset class within the global entertainment industry. Backed by a $40M content fund and a $10M Venture Studio, Next Narrative Africa Fund (NNAF) is set to unveil its inaugural slate of projects, selected from over 2,000 submissions worldwide. In parallel, the report—developed with Parrot Analytics—seeks to move beyond anecdotal narratives and quantify the opportunity through global audience demand data, cultural signals, and cross-market analysis. The conclusion is clear: the infrastructure for global audiences already exists, but the supply of African stories has yet to catch up.